Sip. Shop. Launch! Posted on 27 Aug 07:43
We couldn't think of a better way to celebrate the beginning of this fun, fashionable adventure than by throwing a party with some of our nearest and dearest.
Set on a Friday evening on Lake Winnemissett in our hometown of Deland, Florida, we went to every length to make sure we had good food, refreshing cocktails, and all of our clothing and accessories on display for all guests to enjoy.
We want to give a huge thank you to the countless family members and friends that dedicated their time to helping us plan, build, and execute a fabulous party!
Plans for the next Sip. Shop. party are already in the works...
The showroom floor, ready to be combed through!
Note to self: we need twice as many clipboards, and three times as many order forms!
Kayla's dad is a custom builder, and he whipped this baby up overnight using an old fence and some antique hinges! Ashley's dad and brother engineered the lighting!
Our delicious spread of tailgate-themed appetizers, catered by local chef and friend Taylor Bass.
Enjoying the buzz of guests arriving to sip & shop!
The outdoor space we used to serve drinks, socialize, and premier our promotional video! View it here.
The three founders of Worn & Raised, welcoming our guests and thanking the models Kirsty Will and Kristie O'Brien and our dear photographer Emily R. Hunt!
Watching our models switch gears and become phenomenal actresses in our Worn & Raised video!
Founding partner Kayla Troy and friend Rylee Connell, both wearing Worn & Raised.
The showroom was open, and shopping begins! Fans of Florida State, University of Florida, University of Central Florida, Stetson University, and everyone in between gathered to touch and feel all of our fabulous finds!
Two loyal customers and local friends, Brooke Lennon (left) and Amanda Johnson (right). Brooke is rocking our Field Goals dress!
Our green section was well received by the Stetson and USF fans!
Partners Kayla Troy and Ashley Grable with our fathers, wrapping up a successful launch! The site went live that night at 12:30am following the party, and we couldn't be more appreciative for all of the support and enthusiastic orders we are seeing online!
We are fervently working to bring you the best selection in game day outfits, including dresses, rompers, tops, and accessories that fit your style and your school!
Worn & Raised
Gameday to Everyday!
Spirit in a Small Town Posted on 20 Jan 17:18
We love a successful shopping trip just as much as the next gal.
Fashion and football go hand in hand, and we beat the summer heat searching high and low for the freshest apparel. From stadium-savvy rompers to couch cozy sleeper tees, Worn & Raised has been working to create the ideal wardrobe for any stylish sports fan.
Our launch of the brand is coming, and we are ready to see you cheer on your team and look great doing it. To help get you in the spirit of being Worn & Raised, our first blog post is dedicated to our home town style. Photographed in historic Downtown Deland, we aimed to embrace what it means to have spirit in a small town.
Photography: Emily R Hunt
Hair & Makeup: Stormi Williams & Nataliene Troy
Models: Kristie O'Brien, & Kirsty Will